“This trend is all about empowerment,”
The trend is showing up at a varierty of levels and manifesting itself in numerous ways. The trend is as simple as the free pregnancy tests that are starting to appear in bar bathrooms in Alaska and elsewhere. On a more corporate level, consumers are raising questions over what they are ingesting and wearing. Makeup is one of the major products that consumers are demanding to know more about because producers are not required to disclose the ingredients. Now, apps and websites have appeared that notify consumers if their beauty products are potentially dangerous.
The food industry is also under major pressure to change their production habits, as consumers question more frequently their production practices. Corporate giants like Chik-Fil-A and Subway have started removing additives and preservatives from their ingredients, and other brands are following close behind. Higher quality ingredients at these chains are also being switched in. On an individual level, more and more shoppers are avoiding genetically-
“Consumers are becoming increasingly aware of the harmful effects products they use and consume can have on their bodies,” says trends expert Daniel Levine. “Wise users are figuring out what they’re consuming and letting their voices be heard if they are unhappy with a certain product. It is advocacy at a basic level, and it’s working.”
About Daniel Levine
Daniel is a trends expert and keynote speaker who specializes in consumer trends from around the world. He uses these trends to help corporations and individuals maximize their business potential and stay ahead of changing climates. Learn more at http://DanielLevine.com
Contact: Jeff Parrotte, Jeffrey.parrotte@