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Daniel Levine: Awareness of the body-conscious trend is growing

The trends expert notes a change in how products are consumed

 
PRLog - June 20, 2014 - NEW YORK -- Trends expert and keynote speaker Daniel Levine is tracking a growing trend in self-awareness, as consumers take responsibility for what is going into their bodies.

“This trend is all about empowerment,” says keynote speaker Daniel Levine. “Consumers are learning about what they are consuming, and they’re taking charge of their own lives.”

The trend is showing up at a varierty of levels and manifesting itself in numerous ways. The trend is as simple as the free pregnancy tests that are starting to appear in bar bathrooms in Alaska and elsewhere. On a more corporate level, consumers are raising questions over what they are ingesting and wearing. Makeup is one of the major products that consumers are demanding to know more about because producers are not required to disclose the ingredients. Now, apps and websites have appeared that notify consumers if their beauty products are potentially dangerous.

The food industry is also under major pressure to change their production habits, as consumers question more frequently their production practices. Corporate giants like Chik-Fil-A and Subway have started removing additives and preservatives from their ingredients, and other brands are following close behind. Higher quality ingredients at these chains are also being switched in. On an individual level, more and more shoppers are avoiding genetically-modified products. Foods branded “all-natural” are hitting the shelves more and more frequently, and are capturing the attention of consumers everywhere.

“Consumers are becoming increasingly aware of the harmful effects products they use and consume can have on their bodies,” says trends expert Daniel Levine. “Wise users are figuring out what they’re consuming and letting their voices be heard if they are unhappy with a certain product. It is advocacy at a basic level, and it’s working.”

About Daniel Levine

Daniel is a trends expert and keynote speaker who specializes in consumer trends from around the world. He uses these trends to help corporations and individuals maximize their business potential and stay ahead of changing climates. Learn more at http://DanielLevine.com

Contact: Jeff Parrotte, Jeffrey.parrotte@avantguide.com, 917-512-3881

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