The general trend up to this point has been for larger, more national SEO companies to offer services that are generic and geared to the industry at large. This was effective at one time, but the changes in search engine algorithms have necessitated changes that are best targeted within the local market.
Heber City, Utah is fortunate to have The Boss – SEO (http://www.theboss-
“I am proud to be a small business and to offer services to other small businesses in my immediate area. This way I have insights into the community that larger SEO companies simply do not have,” said Pedersen.
As an example, a local used car dealership is looking to reach out to new customers within a 25 mile radius of Heber City. The best results for this car dealership will only come from a local SEO company.
“My focus on local business means more for the small business' capital and customer base. This way there is no need to compete against a larger, high-volume dealership in Salt Lake City or Provo,” said Pedersen.
Each business and industry will have its own set of SEO needs and requirements. This means each SEO company must be diversified to meet these individual needs. Certain previous SEO elements such as keyword-rich content is now buried by the search engine companies.
“If keyword saturation exceeds around two to three percent of the total page content, the page is likely to be buried. Instead, there has to be focus on other elements of SEO. This is where my company and I come in,” said Pedersen.
The Boss – SEO offers many different packages that can be tailored to a specific niche industry. Since each client is different, Pedersen and his team work one-on-one to formulate the best plan.
Learn more by visiting http://www.theboss-