Mobile website is streamlined with critical content, easily accessed by the customer’s fingers. He can tap to call and even tap for directions. But you will need professional help to make your present website compatible to mobiles or to design and create a site optimized to smartphones. A mobile app development company (http://www.mobileapptelligence.com/
Measures should be taken for your mobile checkout experience to be a good one, as mobile web transactions are often done in open, people will be afraid about entering credit card and other personal information. You should provide a professional checkout service that keeps this data online.
Mobile data usage is expensive. So don’t use too much animation, video streaming, high-pixel images, etc. Users are vigilant about the data they consume. In a mobile site, you can direct your customer to your physical store nearby him, which you can know from his location. You can use web maps for this.
There are some limitations to mobile optimized site. All your products and services can’t be shown in such a site. So always give a link to your home page. This will help client to browse more, if he likes.
Author is a senior business analyst and an expert in native mobile app development (http://www.mobileapptelligence.com/