Designer Donrad Duncan Launches EFM “Engineered For Motion”

June 19, 2014 - PRLog -- Drawing on his strength of transforming high performance fabric innovation into luxury urban sportswear, Donrad Duncan (Former principal designer of Victorinox/Swiss Army Apparel and founder/designer of MA.STRUM) takes the essentials of the active urban male’s wardrobe and reconstructs them as sharp, tailored hybrids that move better, weigh less, do more.

The classic blue blazer becomes a 170g nylon-poly plain weave Napoli style high-notch lapel jacket with thermal micro-fill, compact enough to pack into the smallest pocket of your short-hauler bag. Everyday cotton chinos become a 210 garment-dyed cotton/T400 sleek twill pair of trousers that stretch like sportswear but break in like selvedge. Luxury trackpants get an under-the-hood make over with a treated Japanese poly-cotton, reflective piping and discretely tailored fit. And the bomber you throw over it all is a 500g translucent nylon, 600 fill premium goose down spin on the MA-1.

This fusing of industrial innovation with sensual understanding of fabric is a product of the close collaboration of EFM’s exclusive manufacturing partner, the newly-founded Trinovation Lab in Hefei, China. Inspired by purist innovators of the Italian Sportswear industry in the 1980s, Peter Wang, president of apparel manufacturer Tristate, has structured Trinovation as a small factory within the factory, dedicated to continuous research, experimentation and application of new generation manufacturing techniques (such as single layer construction, ultrasonic welding, laser cutting and shape molding), garment dyeing and special woven fabric development.