“We are excited to announce the new brand for Lake Highlands,” said Robin Norcross, co-chair of the branding committee. “The tagline, ‘Our Hometown in the City,’ speaks for the rich tradition and history of our neighborhood and will serve Lake Highlands well as we continue to grow and change.”
Norcross noted the significance of having so many Lake Highlands-area groups involved in the development of the new brand. “Lake Highlands is proud to be a diverse and welcoming community, and the unified voice behind this brand will help us to be even more recognized,”
Convened in 2011, the committee has worked to develop a new brand for Lake Highlands to unite the neighborhood under one name and motto. The committee met regularly to invite input and worked with local graphic design firm, One Fast Buffalo, to conduct research and develop the look and feel for the brand.
In the coming months, the Lake Highlands Branding Committee will meet with community groups to introduce the brand and discuss its use in the neighborhood. Car decals will be available for $3.00 each and two for $5.00 at several Lake Highlands businesses beginning in July. Proceeds from the decal sales will fund the expansion of the brand throughout the neighborhood, such as on sign toppers, neighborhood and median signs, and on other distinguishing markers.
The new brand is available for public use by contacting Ginger Greenberg, Lake Highlands PID Board member, at lovelakehighlands@