Lobster Vision is a video system for mobile devices that makes waiting for a table fun and profitable. At peak times, guests receive a lobster-shaped pager that lights up when the table is ready. Each of these lobsters is tagged with a QR code that can be scanned with any cell phone.
Scanning the code launches a short video about Cape Cod fisherman working their trade to bring the freshest seafood to the restaurant and local seafood markets. Following the video, viewers are presented with a coupon for discounts at local businesses. To receive the discount, people simply tell the participating merchant that “The Lobster Sent Me” and they are automatically credited.
Lobster Pot Director of Marketing Mike Potenza says “We basically turned our pager system into a television network so guests can pass the time learning about Cape Cod and see where their seafood comes from.”
Each video is approximately 45 seconds and features a different Cape Cod fisherman showing exactly why Cape Cod is the home to some of the best seafood in the world. Viewers get a behind the scenes look at them plying their trade along with some dishes made with those ingredients.
The goal is to entertain guests with a fun and informative presentation and add value to their Cape Cod experience by giving them discounts and incentives to shop locally. Along with the Lobster Pot, businesses participating in the program include Cape Tip Seafood markets in Truro and Orleans along with Art’s Dune Tours of Provincetown.
Lobster Vision is another step in the digital evolution of the Lobster Pot dining experience. The program joins their web site, Facebook page, Tumblr Blog, Pinterest page and Foursquare listing. All these sites can be found under the Ptown Lobster Pot electronic umbrella.