This campaign was a fourfold activity that didn’t leave any #OreoBestie (Read: Oreo fan) loose.
The very first activity tapped the biggest thing in vogue – the selfie. A spin off of this love for taking pictures, Oreo’s #BestieSelfie ran for three days where users were asked to share their (and their besties’) wacky selfies with us:
This activity saw a 387,352 reach on facebook and generated 243,833 impressions on twitter.
The second leg of the campaign was a #ShoutOut between the two #OreoBesties Cookie and Orange Crème, where one would #ShoutOut something and our fans had to guess what the other would reply. Hence, conversions were not limited between the #OreoBesties Cookie and Orange Crème, but also pulled in its users to complete the conversation between the two.
This conversation striking activity saw 103,464 reach on facebook and 21,064 impressions on twitter.
Whooping out of the 7 things that makes you... Oops! Bringing the #OreoBesties touch in this fad, an activity that gripped our fans with #YouAreBestiesWhen witnessed a 115,568 reach on facebook and 19,544 impressions on twitter. Such simple things, but so true to each friendship.
With the perfect finale, #BestieBond was the most spoken about activity for two long days. Our users flourished us with entries talking about what made their bond with their bestie unique. Oreo created live #OreoBesties out of them in the most visually appealing way.
A restaurant brand also jumped in the bandwagon by tweeting with #BestieBond. Oreo India showered customized love on them too.
This grand culmination received the warmest response with a total of 207 personalised posts created live by Oreo India, 6.9 million impressions and 541% increase in Facebook PTAT. Twitterati embraced it with so much love, that #BestieBond trended on Day 1 itself, across India.
Robby Mathew, NCD, Interface Communications added, “There’s nothing better than users getting involved in driving brand content . . . that’s what Oreo has successfully done time and again. And now with #BestieBond Live, it has taken engagement to a whole new level.”
YouTube being another platform, the launch TVC grabbed 201,995 eye balls (Read: views).
Going beyond social media, the #OreoBesties also reached the online audience via display banners:
In this way, Oreo has opened a new chapter in 360degree digital communication.
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