· Airocide will be available at leading electronic and lifestyle stores across the region starting July 2014.
Dubai, United Arab Emirates, 17th June, 2014: AKIDA Holdings USA, a global specialist in clean air technology, through their partner Fakhruddin Holdings has signed an exclusive distribution deal with Max Electronics LLC, a part of Landmark Group to distribute the former’s flagship Airocide, technology developed by NASA and FDA approved filter-less air purification system to the GCC. Airocide was launched in the US in 2013 to great success and UAE is the first international market where it will be introduced outside USA, it’s country of origin.
Airocide, currently a need of the hour, is capable of eliminating virtually 100 percent of Volatile Organic Compounds (VOCs) - harmful gasses emitted by products around the home including aerosol sprays, cleaning supplies, disinfectants, hobby supplies, building materials, paints and thinners, strippers and pesticides. It also almost eliminates all mold, fungi, viruses and bacteria that cause allergy symptoms and respiratory sickness.
This new revolutionary air purification technology developed by NASA is being brought to the consumer in form of Airocide. Airocide draws in harmful airborne pathogens and forces them into a densely packed matrix of highly reactive catalysts that are activated by a high intensity 254-nanometer light. The reaction destroys these harmful pathogens on contact. Nothing is captured so there is nothing to clean. All that exits is crisp, clear air, with zero ozone emissions.
Commenting on the effectiveness of Airocide, Mr. Ali Asgar Fakhruddin of Fakhruddin Holdings said, “We are extremely pleased to launch the breakthrough innovation, Airocide in the GCC, as we are positive that it will make a significant difference to the quality of life in the region. After years of rigorous scientific research on air quality inside space stations, NASA developed the technology that is now used in International Space Stations, a filter-less air purification system that’s been proven to effectively remove the worst indoor air pollutants. We believe that our partnership with Max Electronics an integral part of the Landmark Groupwill definitely help eradicate air pollution in every indoor arena, thus enabling a pollutant free environment and improving air quality.”
Neelesh Bhatnagar, CEO of Max Electronics, part of Landmark Group and the distributor of Airocide in the GCC said, “At Max Electronics, we are consistently looking for partners with a similar vision as that of ours. Airocide is not only an air purifier but also a life saver as it is helping more and more people around the world. Max Electronics believes that devices supporting clean air technology and good health are the requirement of the region. We are working towards getting the best technology for well being in the region.”
Airocide technology was built for NASA, used in earth orbit and clinically tested by the University of Wisconsin, Texas Tech University and Texas A&M University. Airocide generates no ozone, it never needs cleaning and it uses no filters. Airocide provides relief for people suffering from asthma and various allergies.
Airocide will be distributed by Max Electronics and will be available at leading electronic and lifestyle stores across the region starting July 2014.
For more information on Airocide, please visit www.airocide.com
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About Fakhruddin Holdings
Fakhruddin Holdings is a leading conglomerate in the Middle East with a diverse portfolio of successful businesses that includes trading, plastics, beauty and personal care, property development and joint ventures. The portfolio includes: Fakhruddin Trading, Sterling Parfums, Fakhruddin Properties, Akida Holdings, Facility Managements Services, Premier Cosmetic, Premier Plastics, Federal Security Services, and Fakhruddin Consultancy Services.
About AKIDA Holdings USA
AKIDA Holdings USA specializes in green air technology and has the exclusive worldwide rights to a unique NASA funded technology “Airocide”
About Max Electronics LLC.
Max Electronics LLC is an integral part of the multibillion dollar Landmark Group, one of the largest and most successful business organizations in the Middle East and India. It was established in 2006 with a focus on retail business and in 2009, started its distribution division. Being one of the fastest growing pan GCC distributors, Max Electronics is on an active growth path and is continuously looking forward to expand their business activities with new brands. Website link - www.cplmg.com
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