"We are thrilled to work with such amazing industry advisors and look forward to maximizing their expertise in furthering our brand message and our relationships to celebrities, charities and brands," said Senior Executive Producer, Mark Berryhill.
The new kid on the block in entertainment television, OK! TV, is setting a new foundation when it comes to integrity with celebrity reporting.
“We hear from many publicists we work with, that it can be difficult when dealing with producers or editors promising one thing and then packaging something completely different. At OK! TV we are committed to working alongside our talent and their representatives to produce amazing and positive segments. Additionally, we are one of the few agencies that support Kristen Bell’s initiative on keeping unapproved photos of celebrity children out of the press,” said Linda Carrasquillo, Executive Producer.
It Girl PR has been a leading boutique agency for 14 years working with top brands (LG, Red Bull, Days of our Lives) and celebrities (Kelly Rowland, Nelly, La Toya Jackson, Nick Carter, Sharon Stone) in navigating the ever-changing public relations landscape and helping them define their brand while capturing and engaging their audiences.
“OK! TV is solidifying its position as the place for positivity amongst the celebrity news shows and we are excited to further communicate their message of getting great stories while practicing integrity. I look forward to advising them.” Juliette Harris, CEO of It Girl PR.
OK! TV has also enlisted Executive Director and Partner of DirectFire Media, Susan Lawlor, alongside DirectFire Media CEO, Braden Toomy, to assist with talent booking and celebrity wrangling.Lawlor brings extensive booking experience from NBC News, Dr. Phil, Sharon Osbourne, Extreme Makeover, Corbis Entertainment, Splash TV, FOX (Hell's Kitchen), Reelz, Participant TV, CelebBuzz, The Weather Channel, Terra, Take Part, Relativity Digital, NuvoTV, TV Guide Network (TVGN), Huffington Post Live, and over 25 AOL properties.
“The entertainment magazine space needs an outlet that talent can trust to promote projects with integrity and without salacious headlines,” said Lawlor.
OK! TV is a daily broadcast show that focuses on celebrity news, lifestyle and culture and averaged over one million viewers per episode in its first nine months, and aired a second time on the Reelz Channel. Since its premiere on September 9, 2013, OK! TV prides itself in being a celebrity-friendly show, featuring segments that include, red carpet coverage, movie premieres, one-on-one celebrity interviews, charity events, and behind the scenes coverage of films and television programs. With bureaus in NYC, Los Angeles and Las Vegas, the half hour entertainment show is the only show with ties to well-known publishing brands including Shape and Men’s Fitness. OK! TV saw a 50% rating increase from February to May 2014 syndicated to over 1.6 million viewers per week and broadcasted over 140 stations including CBS Station Group, Media General, Sinclair, Hubbard Broadcasting etc. Although OK! TV uses the familiar logo, they are an independent entity with complete editorial and production autonomy.