About Luckie Losers: Since Luckie Losers' initial launch in the summer of 2011, Luckie Losers has formed a community of followers who believe that if you have a dream, nothing is going to stand in the way of our passion and drive for making those dreams a reality. Luckie Losers apparel is inspired by our everyday life, what we see and what we have experienced growing up. From the 90’s gangsta rap, baggy clothes, Saturday morning Tom and Jerry cartoons, Super Mario Bros video games, and rushing home to watch Power Rangers after school, all the way up to the present where social media is everything, skinny jeans are in, reality tv has taken over tv, and gangsta rappers have turned into pop artist.
Luckie Losers represents those who were stereotyped and discriminated against because of their cultural differences, financial status, and/or personal beliefs, but used it as motivation to pursue their dreams and create their own lane to success. We stand behind the belief that we control whether or not we reach the heights that we want to reach and not what society tells us we can.
It's more than just a clothing line, Luckie Losers is a lifestyle that reflects the community, beliefs, and passion that we would like to share with the world because in our eyes we are not losers, we are The Real Winners!
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