PRLog - Jun. 16, 2014 - TORONTO, Ontario -- Athletes Collective is excited to announce the launch of its online store, featuring a new line of athletic basics for the everyday male athlete. Born out of a frustration with overpaying for big brand products that don't fit properly, Athletes Collective founders Adam Mintz and Charlie Friedmann set out to create an affordable, yet high quality line of athletic basics featuring a clean, minimalistic design and perfect fit that help you look and feel great at the same time.
The Folkerson and Rally Athletes Collective Tees
At launch, Athletes Collective is showcasing two basic athletic tees. Both shirts are unbranded moisture-wicking performance shirts with a modern, athletic fit that allows for the full range of movement athletes need, while maintaining great comfort and a smooth look.
The Rally Tee, currently available in white, is the true workhorse of the Athletes Collective line with its moisture-wicking properties built right in to the fabric so that it will continue to keep you dry no matter how many times you wash it. Play hard, sweat hard, stay dry; the Rally tee stands up to your hardest workout and keeps coming back for more.
The Folkerson Tee, currently available in a dark heather grey, stands apart from the field with its blend of four-way stretch moisture wicking polyester and spandex. Amazingly comfortable and functional, the Folkerson looks and feels so good that it might just find a home in men’s wardrobes as a functional base layer outside the gym as well.
All Athletes Collective products are custom made just a twenty minute drive from the company’s headquarters in Toronto. Manufacturing locally in Canada is not just a point of pride, but also allows the team to efficiently work to perfect their products and maintain a level of quality rarely seen from new brands while also maintaining a minimal carbon footprint.
Unlike the major industry players and true to its name, Athletes Collective does not spend money on professional athlete sponsorships, choosing instead to focus on building a collective of everyday athletes through social media, live athletic events and working with recreation leagues, teams, camps, athletic clubs and charitable organizations. Using the hashtag #whatathlete, all are invited to share what kind of athlete they are and join the movement of this new brand as it looks to make an impact on both the marketplace and the community of everyday athletes across Canada and the United States.
For more information please visit Athletes Collective at www.athletescollective.com. All press inquiries including editorial, high or low resolution images and interview requests, should be directed to email@example.com.