SoftProdigy Makes the Cut with its New Extension on the Block – ‘Enhanced Color Swatch’

HERMOSA BEACH, Calif. - June 16, 2014 - PRLog -- Shopping online is changing face with each passing day, with more and more options and features being added on a daily basis to the online shopping arena. With the inclusion of such options, things have become extremely simple and interesting for people who shop online. It is like a revolution that is happening all over the internet and taking e-commerce in its envelope. SoftProdigy has taken significant strides in this field. It has been contributing its bit to enhance the shopping experience for online shoppers by introducing a number of great extensions. The remarkable feature of each of the extension launched by SoftProdigy is that it promotes user experience and makes shopping at Magento stores fun.

It is generally seen that a particular product is available in a number of variations to suit a customer’s tastes and preferences. Displaying them all together without creating a hindrance for the visitor to the website is a task in itself. It is therefore important that the aesthetics are taken care of when the various variations of the products are displayed on a page in the e-commerce store. SoftProdigy has launched its new extension ‘Enhanced Color Swatch’ that allows websites to intelligently incorporate a feature that shows the various colors in which a product is available on the same page. In this manner, a user is able to view the options available to him in one go. The ‘Enhanced Color Swatch’ extension also makes it possible to view how the product will look in the different colors that it is available in. All that needs to be done is clicking on the color that the person wants to view the product in, and the same is displayed in less than a second.

Some of the amazing features of the ‘Enhanced Color Swatch’ extension include:

Ability to display on the category listing page
Preview product image based on the selected color
Increase store conversion rate
Improve customer user experience
Use Magento Core Libraries, so easy to customize
Cross browser compatibility and also works flawlessly on IE

Shoppers always prefer to have a lot of options available to them when they are shopping. At the same time, confusing the online shopper with the options available in terms of variations in the same product will make him leave the website. Directing the user to another page to view the options can also lead to an increase in the bounce rate. Hence, this extension is an advancement in the field that is sure to impress website owners as well as visitors and go a long way in enhancing the experience for both the parties.

View Extension Here: http://www.softprodigy.com/store/all-magento-extensions/e...