Syfy, The Asylum and Earthbound LLC today announced more than 20 merchandising partners and licensees have been secured for the social media and pop culture global sensation, comprising over 1,000 retail outlets offering more than 45 fin-tastic consumer product categories.
The eagerly anticipated Sharknado 2 premieres on Syfy Wednesday, July 30 at 9PM (ET/PT) and internationally to Syfy viewers in 86 countries within 24 hours of its U.S. premiere.
Sharknado will be branded on posters, jewelry, Halloween costumes, sleepwear, t-shirts, boxer shorts, socks, swim trunks, car decals, towels, holiday stockings, shot glasses, tumblers, drinkware, backpacks, collectibles and mobile accessories, among other products, in retail outlets from Wal-Mart and Hot Topic to Spencer’s.
Top selling Sharknado items include Funko’s Sharknado Pop! Vinyl Figure, Sharknado Beach Towels and Sharknado Boys Pajamas.
“Sharknado is one of those rare brands that makes a huge number of products immediately accessible and exciting to the general public," said Jeff Li, Vice President, Syfy Ventures. "With the upcoming release of Sharknado 2 and the green light of Sharknado 3, Sharknado branded merchandise will be around to thrill fans for years to come."
"The Sharknado brand has become part of the worldwide vernacular. It is an incredibly fun, exploitive, cult phenomenon. It has shown to be the perfect fit for a wide range of unique merchandise while providing partners with opportunities to increase retail sales. We see Sharknado as an extension of The Asylum’s unique brand. Working with Earthbound and Syfy we are thrilled to have product everywhere including apparel, collectibles and other merchandise worldwide," said David L. Garber, Producer of Sharknado and Sharknado2.
"Working with Syfy and The Asylum capitalizes on our expertise in defining and implementing effective branding programs to drive business growth for our clients and their partners. The alignment of the Sharknado franchise with its merchandising program provides increased brand recognition,”
Syfy is a media destination for imagination-
The Asylum is one of the world's leading brand-oriented motion picture and television studios. With a focus on high-concept, market-driven entertainment, like Sharknado, The Asylum finances, produces and releases 25 films per year through its direct pipeline to the nation's top retailers and its network of international distribution partners. Since its founding in 1997, The Asylum has released more than 500 films and has built a library of over 200 original productions, including top-rated movie premieres for Syfy, Lifetime and Animal Planet networks
Earthbound LLC (http://www.earthboundllc.com), a full-service global brand management and licensing agency, connects brand owners, licensees and retailers in the home, fashion, lifestyle, food and beverage markets. Clients include Syfy, Isaac Mizrahi, XOXO, Fieldcrest, Charisma, Mark Eisen, Better Homes & Gardens, DuPont, DuPont Kevlar, Chris Madden, Redneck Riviera, Time, Inc., Cooking Light, Southern Living, InStyle Magazines, Major League Gaming, Snuggie, among others.
George Schildge, Matrix Marketing Group (for Earthbound LLC)
Gary Morgenstein, Syfy Publicity
Maxine Shen, Syfy Publicity
Rene Ridinger, MPRM Communication
Marie Bertonneau, The Asylum