Simon Thompson, Digital Marketing Consultant at WSI explains what it takes to be successful online “In our 10 years trading, we’ve learnt that you need to establish what your existing online presence is first, before embarking on a new strategy. Plus a new website needs to support business objectives, so it not only looks great, but is easy to navigate and ultimately provides a revenue stream to drive the business forward.” He adds “Then we wrap digital marketing tools around the website; social media, SEO and Google AdWords’ campaigns’, for maximum online exposure”.
Online marketing is often feared by smaller companies as being complicated and time consuming. WSI simplify the process, supporting local companies of all sizes, as a long term strategy. When marketing budgets are tight, there is always the worry that what is put in place today, will still be effective tomorrow. The innovative, responsive website platform, which allows websites to be viewed effectively on all devices, mobile and desktop, is WSI’s standard package to help future proof your investment.
WSI are offering a full digital marketing appraisal to celebrate their 10th Anniversary, email simon.thompson@