“There are certainly different times of the year where we see a spike in sales of engagement rings,” said one of their senior buyers at the press event introducing the new designs for summer/fall 2014. “Valentine’
One of the ways they have been able to pay attention to this trend is by monitoring the online sales and where those purchases are coming from. “Over the last few years, we noticed a pocket of activity, specifically in the Northeast during March and April, of people shopping for A. Jaffe engagement rings online. As one of our finest designers, we always expect them to sell well, but we couldn’t figure out the connection to that time of year. Finally, a wedding consultant that works with us pointed out that Key West, Florida is the second most popular destination wedding location. People returning from a wedding there were taking the plunge, and that was the final piece to the puzzle.”
Armed with such knowledge, they approached their most popular designers and asked them to work on specific looks to be introduced in the summertime. The resulting line of engagement rings are so beautiful they promise to make this new time for proposing stick around for quite some time.
To learn more about A. Jaffe engagement rings, visit The Diamond Supplier online at: www.thediamondsupplier.com