Braun explained that bakers are hesitant to automate their warehouse organization because they do not believe a software can make those on-the-spot decisions. Braun commented, “There’s disbelief to a degree that the software can make all these complex decisions they deal with on a day-to-day basis because an order change, they over-produced or under-produced or a bad weather system came through. It’s hard to believe software can deal with all of those exceptions efficiently, but that has been the heart of the software for 25 years.”
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