“We are really excited to add E-Zone Mapping to the OLE app. “Whether it’s at a trade show or a museum, E-Zone Mapping visualizes and connects designated engagement zones to create a customized tour within a venue. Users can now see where they are going, where they have been, and easily preview or refer back to the content offered within each area for an enhanced experience.”
E-Zone Mapping is Goldman’s latest addition to the OLE app, which delivers multi-media content via proximity-based beacons directly to handheld devices—both iOS and Android. By merging the physical nature of trade shows and corporate events with digital content, users are able to receive relevant information that corresponds directly to their physical location, on the spot and in the moment.
Powered by BLE/WiFi micro-location beacons strategically placed throughout the venue, OLE’s E-Zone Mapping places a floor plan on the user’s smartphone. Each beaconed engagement zone is indicated and connected on the map creating a personalized tour. Users are easily able to determine the next beacon closest to them by identifying the flashing red bubble on their device, as well as those they’ve already visited. OLE E-Zone Mapping provides a unique interactive discovery and navigation tool for attendees.
The addition of E-Zone Mapping to the OLE app enables venues around the world to enhance tours for their visitors through a more personalized and engaging interactive experience.
Find more information on OLE: On Location Engagements at www.oleengagements.com