ABS-CBN was the only Filipino company to receive the Grand Stevie Award, the highest honor given to five companies in the region at the gala awards banquet of Asia-Pacific Stevie Awards in Seoul, South Korea held recently. Other Grand Stevie Award winners are companies from Australia, Indonesia, South Korea, and Singapore.
The Asia-Pacific Stevie Awards recognized ABS-CBN’s business achievements in the past year, most especially its efforts to provide public service to Filipinos by launching the “Tulong Na, Tabang Na, Tayo Na” campaign that included initiatives such as the selling of Tulong shirts and the star-studded Tulong fund-raising concerts to help the victims of typhoon Yolanda (international name Haiyan), and conducting relief and rehabilitation efforts for the victims of typhoon Pablo (international name Bopha), Zamboanga (Mindanao) crisis, and the Bohol (Visayas) quake.
The “Tulong Na, Tabang Na, Tayo Na” campaign also won gold and silver awards in the Advocacy category and Innovative and Integrated Media category of the University of Asia and the Pacific (UA & P)
Asia-Pacific Tambuli Awards 2014.
“As a service-oriented company, ABS-CBN has been in the forefront of public service for over 60 years by bringing news and content which inspire, empower, and nurture our audiences in traditional and new platforms. That has always been and always will be our mission, our reason for being – to always be in the service of the Filipino wherever they are in the world,” said ABS-CBN president and Chief Executive Officer Charo Santos-Concio.
Aside from receiving honors for its public service efforts, ABS-CBN was also hailed as the most trusted Philippine TV network by consumers after it recently received a Gold award from the annual Reader’s Digest Trusted Brand Awards.
ABS-CBN beat its competitors in the TV Network category based on the results of the Trusted Brands survey conducted by Ipsos, one of the world’s leading consumer research organizations. This is the fourth time Reader’s Digest Asia-Pacific recognized ABS-CBN’s appeal to the Asian market.
The Asia-Pacific Stevie Awards recognizes achievement in business in all 22 nations of the Asia-Pacific region. The UA&P Asia-Pacific Tambuli Awards, meanwhile, distinguishes integrated marketing communications campaigns that effectively pursue and promote social good. The Reader's Digest Trusted Brands Survey in Asia seeks to identify which brands consumers in Asia trust and provides an objective and reliable reference for consumers throughout the region.
The international subsidiaries of ABS-CBN Corporation encouraged and enabled Filipinos all over the world to support the “Tulong Na, Tabang Na, Tayo na!” campaign across avenues from a telethon; merchandise selling; to on-air carriage via its cable, satellite, mobile and online platforms of TFC when the typhoon struck in 2013.