With the onset of the World Cup rousing sports fans across the globe, Latin recording artist, Ignacio Val, was compelled to write and release his new song “Anthem of Triumph / Himno de Triunfo” in celebration of this historical event. Val’s management company, Persistent Management, decided the most viable next step was to mark the occasion and offer Val’s anthem as a free download for fans. The company is running the “Ignacio Val: Copa Mundial” campaign for the duration of the World Cup games, which ends on July 13th 2014.
Originally from Bolivia, acclaimed recording artist Ignacio Val, expressed his enthusiasm in offering “Anthem of Triumph / Himno de Triunfo” as an exclusive for fans, “I’m really excited to give away this song because it has a very positive message. I think we all have a champion inside, and it’s [up to] us to accomplish our dreams.” The Los Angeles based artist went on to share his thoughts on the FIFA event and the source of his inspiration for this recently released track, “Celebrating a World Cup is amazing because tons of people [are] united regardless of their background, age, beliefs, etc. It takes a lot of focus, passion, hard work, persistence and the heart of a champion to accomplish big things in life... That’s why the "Anthem of Triumph" has such meaning to me.”
The “Ignacio Val: Copa Mundial” campaign website features a short video introduction of Val as a soccer goalie (Ignacio formerly played in his native Bolivia) defending his team’s goal. Val goes on in the video to express his gratitude for his fan’s continued support, and ultimately directs new website visitors to the bilingual subscription page. Users who subscribe to the mailing list receive a personalized email containing a direct link to download “Anthem of Triumph / Himno de Triunfo” for free.
When asked about the campaign, Persistent Management Founder, Eric Knight, stated, “We thought this would be the perfect tie-in for this global sports event that only comes once every four years.” Knight continued “Originally we were trying to get this track licensed in conjunction with the upcoming World Cup, unfortunately most of the brands already had their initiatives in place so we tried to come up with a another creative way to market this song and introduce Ignacio to a whole new audience”. Persistent Management’s “Ignacio Val: Copa Mundial” campaign will be accessible until July 13th. For more information regarding Ignacio Val or Persistent Management (or to request a copy of this release), please contact Sarah Seado or visit
ABOUT PERSISTENT MANAGEMENT
Persistent Management is a full service artist management company based in Los Angeles, California specializing in emerging artists. PM has one simple goal: to fully realize and achieve the artistic vision, integrity and dreams of our clients.