The Spunky Seniors Club launched in 2014 as a one-stop-resource for the over 50 generation. They appeal to the 50+ demographic through a slate of services, including a blog, newsletter and cut-rate club membership with perks and more. See http://www.spunkyseniorsclub.com/
What the founder of Spunky Seniors Club is wondering, is how those critical followers might be a gateway to recognition by Oprah Winfrey herself. Winfrey, born in 1954, certainly is a member of the targeted demographic. While Spunky Seniors Club is not endorsed by Winfrey, the founder can't help but hope that something along those lines could happen.
This begs the question of how does one become a true magnet of The Oprah Effect, and what can be done to get one's name in the hat?
This amounts to Spunky Seniors Club's Catch-22. Wikipedia describes Catch-22 as a paradoxical situation from which an individual cannot escape because of contradictory rules. Catch-22s often result from rules, regulations, or procedures that an individual is subject to but has no control over.
It would seem that the club founder's situation fits this description. It's not that the rules themselves exactly contradict, it's just that she doesn't want to cross the line into the wrong territory. She's not unlike any other businessperson, she wants to get her service known by the masses. So, she dangles between the hope of not doing anything to offend or attract the media mogul's attention in the wrong way and the dream of gaining a nod or outright endorsement so that her membership rolls soar.
Followers from Oprah's OWN camp certainly has appeal, but sitting on one's hands to see if it goes further? Well – that's Spunky Seniors Club's Catch-22.
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