Paul Coelho (pictured), Sales Director of Slidemaster, offers his top five reasons why marketers should be looking at high impact presentations that can give strategy and brand messages new life.
1 – Cut through the competition
More than ever, brands need to differentiate to stand apart from the competition. Impact is the key to really make your presentation shine.
It’s a busy world, we are all guilty of judging a book by its cover. Positive perception is everything and we often don’t get a second opportunity to wow our audience. A powerful presentation can position your brand as innovative and original.
Studies suggest that three days after a face-to-face presentation only 10% of a group will recall what they heard, yet 65% will recall information from a presentation that uses both visual and oral elements.
Working to your brand and brief, a specialist presentation designer can create memorable presentations with an engaging look and feel, using powerful infographics, animations and illustrations to establish a genuine rapport with your audience.
2 – It’s a powerful marketing tool
The humble presentation remains a staple and cost-effective tool in the marketer’s armour but it is rarely used to its full potential.
Even a basic upgrade to your standard presentation document can take your brand in a new direction and captivate your audience. A clever presentation with clear concepts will greatly improve the chance of your brand being heard.
A highly visual presentation brings a fresh perspective and will create a sense of pride for the presenter too. Your audience is bombarded by messages and information;
Now may be the right time to invest to get maximum value from your presentation.
3 – Sugar and milk, with your presentation?
Once upon a time, presentations were confined to the meeting room. Now there is no need to set up a meeting, we do business over coffee.
With the tablet, touch screen and smartphone revolution, presenters share their message whenever and wherever they are. The AIMIA estimated that in 2013, about 71% of Australian mobile phone owners also own a tablet, so there is a genuine opportunity to make the most of this technological trend.
Tablets are user-friendly and portable, and presentations have evolved to be versatile. Passing a tablet around a meeting is interactive and helps an audience truly engage with your presentation.
4 - Broadcasting your message worldwide
A quality presentation should have a much longer shelf life than just in the office.
Small businesses to large corporations can now deliver a great presentation to a worldwide audience by uploading them to SlideShare, which has become the world’s largest professional content sharing community with 60 million unique visitors a month and 3 billion slides viewed every month - we call it YouTube for presentations!
Marketers can maximise a presentation’
Sharing high impact presentations through online tools should be one of the main priorities in any digital marketing strategy. It truly has the potential to take your brand message worldwide.
5 – Bang for your buck
In this world of digital marketing, the key focus is creating cost-effective and value-added communications. High impact presentations are a vital tool for communications marketers looking for more sophisticated ways to reach their customers.
A presentation is far more than just slides. Investing in a high impact presentation will give you a state of the art marketing tool at a cost effective price that will hold your audience’s attention from start to finish. Done well, it can ultimately add to your company’s bottom line and play a supportive role to sales and brand engagement.
If you are not using a professional presentation specialist to create lively and engaging presentations that communicate clearly to your intended audience, you are missing out on a powerful marketing tool.
Slidemaster is a Professional Presentation specialist Company, which provides the highest level of PowerPoint & Infographic Video Presentations
Prestige clients such as Pfizer, Staples, Fuji Xerox, ABC International and others are already successfully using Slidemaster’
Rather than having your message lost in a pool of millions, your message will captivate your audience with the art of storytelling.