The nationwide tour that is expected to attract up to 10,000 people per event kicks off June 19 at the Santa Barbara Bowl in California, and visits 31 cities throughout North America, wrapping up August 2 at The Woods at Fontanel in Nashville, Tenn. Attendees can enjoy two hours of optional daytime yoga classes that are geared towards all ages and experience levels. Classes are led by yoga’s most inspiring instructors like Baron Baptiste, Seane Corn and Ryan Leier will flow along to acoustic music jams by Michael Franti and friends.
The evening concert series features an exciting lineup with headliner Michael Franti & Spearhead along with SOJA and Brett Dennen, several DJs and many others. Each venue includes a Soulshine village where attendees can relax between shows, socialize and where sponsors like Essentia Water can interact with guests.
Essentia’s partnership with the Soulshine Yoga & Music Tour provides the brand with sampling opportunities, as well as having a presence in the event’s advertising, social media and other promotions. Essentia will also be launching regional in-store and online summer promotions around the event in select markets.
“Bringing people together to celebrate with music is very powerful. When I started practicing yoga 13 years ago, I found that inviting people to practice together has that same effect,” said Michael Franti, the musical and creative force behind Soulshine. “With Soulshine, it is important that we align with partners who are also advocates for healthy living. Essentia shares our passion for this project and we’re happy to have them on board for our summer tour.”
Paul Cuhan, Essentia’s VP of marketing & innovation added that that many Essentia customers are yoga enthusiasts who appreciate the product’s functional and high-alkaline properties that absorb nicely and tend to reduce stomach swish for an ideally hydrated yoga session.
“Essentia is thrilled to be involved with 2014 Soulshine Yoga & Music Tour,” said Curhan. “Both Essentia and Soulshine share a commitment to inspiring people to lead a healthy and more balanced lifestyle. So in both demographic and vision this is a perfect partnership.”
In the spirit of community, a portion of the Soulshine Tour’s proceeds will be donated to three non-profits:
Essentia will hold the contest drawing for California on June 16, the Pacific Northwest on June 20, the Midwest on July 3 and Northeast on July 13. More details about Essentia’s Facebook giveaway can be viewed at http://www.attractonline.com/
To learn more about Essentia, please visit www.essentiawater.com. Or connect with Essentia on Facebook, Twitter or Instagram.