Designer Front Row Seats for Football Fans

June 11, 2014 - PRLog -- BeanBagBazaar has launched two limited edition, digitally printed bean bags including a giant St George’s Flag bean bag and a Kids’ Football Pitch bean bag - both of which are printed and sewn at the Northumberland headquarters.

One lucky social media fan will also win an essential England themed party pack including bunting, flag, horn, paper cups and plates and the St George’s Flag Bazaar Bag. BeanBagBazaar’s interactive social media competition asks football fanatics to share a picture of their best ‘GOAL!’ celebration face, with the aim of encouraging people to capture fun family moments at home whilst watching the World Cup.

The football themed product launch and social media competition coincide with the launch of the brand’s long-term marketing campaign, known as ‘sitting, made better.’ This brand motto is based on the team’s expert product design knowledge for everyday home soft furnishings.

The new marketing campaign will see BeanBagBazaar regularly sharing contemporary interior design tips, home entertainment ideas and interactive competitions with designer product giveaways – everything to help make sitting, better at home.

BeanBagBazaar managing director Mark Dolder said: “We take pride in every product we make and the new campaign will serve to ensure that this is always translated effectively throughout our communications strategy, helping to build trust with our customer base.

“We also have a very loyal and supportive online community for which we are committed to providing engaging content and unique prizes –it’s important to give something back when this valuable community helps bring us closer to our target market.

“The one-off items have been created for the World Cup period because it’s innovative and spontaneous - owning such a unique, yet practical item works as a keepsake that will remind customers of the World Cup for years to come.

“Even if you don’t normally like football, we hope to show there is much to be said for spending time in the comfort of your own home, enjoying good food and watching sport in the company of family and friends.”

The ‘sitting, made better’ online content will kick off with World Cup party décor and food ideas on Pinterest, interesting football facts on Twitter, and a dedicated products page on the website with suggested party and event seating – suitable for whichever country you are supporting in the World Cup.

The Football Pitch Kids Baz Bag®, featuring high definition grass print and football pitch markings, is available to buy for £64.99 and the St George’s Flag Bazaar Bag is £99.99. Both are available with free UK mainland delivery at www.BeanBagBazaar.co.uk and are made in 100% waterproof material so can even be used in the garden as front row seats to your own, home-grown football tournament.

ENDS