PRLog - June 10, 2014 - RICHMOND, Va. -- sweetFrog is putting its premium frozen yogurt experience on wheels – literally. With the introduction of a brightly-colored, 22-foot-long mobile truck, sweetFrog is expanding its reach beyond physical stores to fairs and festivals in the Mid-Atlantic area.
sweetFrog's Mobile Trucks Draws a Crowd!
“We are thrilled to be able to give our customers another reason to love sweetFrog,” said Vance Spilman, President for sweetFrog. “With our mobile truck operational, sweetFrog fans will be able to conveniently enjoy our premium product at their favorite festivals and events.”
The truck holds two machines for a total of six flavors, as well as a toppings bar with an array of fruit, candy, and sauces. Having debuted at the Ashland Strawberry Festival on June 7th, the truck will appear at food truck events, festivals and fairs around the Mid-Atlantic region through the fall.
“We see the mobile truck as a perfect opportunity to consistently locate ourselves in close proximity with our customers,” said Spilman. “We are confident in the unit as a relevant contribution to the growing food truck market.”
Follow the truck on Facebook at “Sweet Frog Mobile” and on Twitter at @sweetfrogmobile. For booking information, please contact Nicole Sanderson at nicole.sanderson@
As the preeminent premium frozen yogurt retailer in the country (recently named by The Daily Meal as “America’s Best Frozen Yogurt”), sweetFrog provides an unparalleled experience with every cup of yogurt. Since its 2009 founding in Richmond, Va. by entrepreneur Derek Cha and his wife Annah, sweetFrog has expanded to over 340 stores in America, England and the Caribbean. In 2013, sweetFrog was named the fastest-growing emerging concept in the restaurant industry by Restaurant Business in its “Future 50” list. To learn more about sweetFrog, visit http://sweetfrogyogurt.com.