Right now customers are shopping for and researching products and services online now more than any time ever before. This is especially true due to the introduction of mobile and phone devices. Consumers now have the availability and convenience to research, compare, and shop on demand.
Therefore, the implementation of search engine optimization as a marketing tool on your website, Shopify store, or Bigcommerce store is more important than ever before. Here are the statistics. Print ads and direct mail have a 1% conversion rate. SEO has a 17% conversion rate. Why is this? Again, customers are reasearching and attaing organic natural search results to find out about companies independently.
This trend, as a result of growing technologies is drawing people to make slightly different purchasing decisions as consumers now have more options, competition to choose from, and more information period.
If you are interested in organic SEO marketing on your website, or if you are in need of Shopify SEO or Bigcommerce SEO, make sure to check out this YouTube video specifically about the resources available to you at: