As automotive retail operations are rapidly changing, it is the responsibility of the General Manager to lead in all areas of business operations, including their digital marketing investments. The Digital Marketing Certification Course was designed to provide General Managers and Dealer Principals with specialized training to help them manage their internal marketing efforts as well as how to hold their vendor partners accountable to deliver a competitive online sales strategy.
Brian Pasch, CEO of PCG Consulting and PCG Curriculum Designer, has presented digital marketing training classes at many of the industry’s leading automotive conferences and is a hands-on digital marketing educator with industry experience on Automotive SEO, SEM, Social Media, Website Optimization, Marketing Analytics and ROI Analysis. This year, Brian published the automotive industry’s most comprehensive textbook on digital marketing entitled “Mastering Automotive Digital Marketing – Part One,” which will be the reference guide for the General Manager Digital Marketing Certification program, along with accompanying workbooks, tutorials and online resources.
“We surveyed hundreds of General Managers and found that they wanted high quality training to build their confidence in better managing their digital marketing investments and vendors,” said Brian. “We are so proud to be able to provide these leaders with the training and tools they need in order to bring digital knowledge and success to their dealerships.”
To maximize the learning experience and give each attendee customized training, the classroom size will be limited to 20 attendees per month. The classroom facilitators, members of the PCG team, will be assisting attendees during the workshop sessions to provide personalized coaching.
The cost per attendee is $1,495 and includes all course curriculum and materials. It does not include a hotel room at the Sheraton Eatontown for those who wish to stay overnight. To reserve rooms directly, please call 732-542-6500 and use discount code #PCG# to enjoy our $89 room rate.
To register for this course or for more information, please call Carrie Hemphill at (908) 601-6475 or visit our registration page (http://www.pcgconsultingservices.com/
About PCG Consulting:
PCG Consulting assists car dealers in creating effective processes, measurement standards, and intelligent reporting for their business operations. The automotive consulting company brings an outside perspective into the dealership’s internal business processes to create new processes necessary to generate higher revenues.