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Smart Newspaper Redefining Newspaper Industry

There has been a long felt need for some real innovation in print industry that could suffice current business needs of print industry.

PRLog - Jun. 10, 2014 - BENGALURU, India -- CCBUL, a consulting firm based in Delhi and Bangalore, announces the launch of SmartNewspapersm, a techno-consulting product for Print Industry. A Newspapers subscribed to Smart Newspaper enjoys capitalization on measurable-readership (direct or extended), it also empowers the industry to validate value of investment to their customers (advertisement providers).

It has been realised that print industry is losing its readers to digital media because of its non-responsiveness, non-measurement and non-interactivity. With the decline of readership, advertisers are not showing confidence to advertise in newspapers and in-turn drifting these stakeholders to other emerging media. This impact adversely affects the newspaper’s revenues and circulations, directly.

Newspapers as a consumer product needs to change according to the readers demand and it is high time for Newspaper to evolve progressively. It is the need of the hour when conventional Newspaper Industry has to transform into “Smart Newspaper” to align them with evolving stakeholders and market demand. Intent of Smart Newspaper is to help Newspaper Industry to generate multiple revenue avenues, enhance readership and re-gain well deserved placement in the market. Ad-Providers provisioned with adequate statistics and measurement empowers smart-newspaper-subscribed-newspapers to monetize more effectively.

Designed to win reader’s delight and ad-provider’s confidence, CCBUL through its ecosystem launches “SmartNewspaperSM. This solution not only makes Newspaper “responsive” and “action ready” but also captures variety of measurement and statistics which helps Newspaper industry to position effectively within reader’s demographics. Smart Newspaper also enables empowers newspapers to validate return of investment to Ad-Provider and assure value of investment.

About SMARTNEWSPAPERSM: An initiative by CCBUL to promote and grow Newspaper-Industry more efficiently and effectively. It provides an automated platform which transforms “Passive” Print Postings to “Active” Posts, which makes it responsive, measurable and interactive. Smart Newspaper is new Avatar of conventional newspaper which is yet another step to progressively evolve newspaper in-line with readership trend. www.smart-newspaper.com

About CCBUL: A Comprehensive Consulting & Facilitation organization destined to provide improvement and progress, over industry standards. CCBUL, through its various verticals and team of industry experts offer roadmap, ideas, innovation, best practices to the industry for common benefit & sustainable future. www.ccbul.com

Kavita Sharma

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Source:CCBUL Consulting LLP
Location:Bengaluru - Karnataka - India
Tags:newspaper, circulation, smart newspaper, advertisement, readers
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