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Search for Singapore Changi Airport’s Fifth Millionaire begins this May


 
PRLog - Jun. 10, 2014 - MUMBAI, India -- Singapore Changi Airport’s anchor retail promotion ‘Be a Changi Millionaire’ – which has since made four shoppers millionaires overnight – returns for its fifth instalment today. Between 6 May and 31 October 2014, millionaire hopefuls only need to shop and dine at Changi Airport for a chance at winning the highly-coveted windfall.

‘Be a Changi Millionaire’ features a prize purse of S$1 million (equivalent to 48 million Rupees), making it the largest cash prize of any retail draw in Singapore. The 2013 promotion saw an overwhelming participation rate of 2.2 million lucky draw entries, more than 2.5 times its inaugural run in 2010. During the upcoming six-month shopping promotion, a lucky finalist will be drawn each month for participation in the grand draw. Come early 2015, all six finalists will gather at Changi Airport for an exciting grand finale to vie for the grand prize of a million dollars. The finalists each win a cash prize of S$5,000 (240,000 Rupees) each[1], plus a three-night hotel stay.

On top of the life-changing million-dollar grand prize, shoppers can look forward to attractive instant prizes that include the Apple iPad Air, Mont Blanc pen, GoPro Hero3+ camera, shopping vouchers and travel accessories.

“Growing our retail business is a key part of our continual efforts to strengthen Changi Airport’s status as a leading air hub, as healthy non-aeronautical revenues enable us to keep airport charges competitive for airlines and passengers. Organising effective promotions that shoppers find attractive and exciting is a part of this strategy. Every year, we inject new and refreshing elements to ‘Be a Changi Millionaire’ while retaining its signature feature – the million-dollar grand prize – obviously the draw of the promotion,” said Ms Lim Peck Hoon, Executive Vice President, Commercial, Changi Airport Group.

Changi Airport’s retail business is of strategic importance to CAG – both as a key revenue stream as well as a critical part of the overall airport experience. Retail sales alone in 2013 saw CAG a 9% increase from 2012, reaching a record of more than S$2 billion.

India is among Changi Airport’s top 10 markets by passenger movements, and Indian passengers rank 5th in terms of sales contribution at the airport.  Top items purchased by Indian passengers are liquor and tobacco, followed by chocolates and candies, and perfumes and cosmetics.  In 2013, sales by Indian passengers grew by 8.6% compared to the previous year.

‘Be a Changi Millioniare’ has since made four lucky shoppers at Changi Airport overnight millionaires, changing lives and fulfilling dreams – with the latest being Indonesian shopper, Mr Irvung Tio, who was crowned the fourth Changi Millionaire in January 2014. Standing proud in the Changi Millionaire hall of fame are Singaporeans Ivan Rantung (2010), Peh Hock Peng (2012) and Australian Jessica Down (2011).

Shoppers only need to make a minimum purchase of S$30 (1,400 Rupees) at Changi Airport[2]  or iShopChangi.com to qualify for both the monthly finalist draw and games to win instant prizes. The number of winning chances increases with the amount spent. Additional chances will be allocated for Changi Rewards card members and iShopChangi.com purchases.  For more information, please refer to changiairport.com/millionaire.

For more information, please contact:

Ng Koon Ling

Changi Airport Group

Email:  ng.koonling@changiairport.com

Archana Ramesh
MSLGROUP India
Tel:  +91 9664874662
Email: archana.ramesh@mslgroup.com

About Changi Airport Group

Changi Airport Group (Singapore) Pte Ltd (CAG) (www.changiairportgroup.com) was formed on 16 June 2009 and the corporatisation of Singapore Changi Airport (IATA: SIN, ICAO: WSSS) followed on 1 July 2009. As the company managing Changi Airport, CAG undertakes key functions focusing on airport operations and management, air hub development, commercial activities and airport emergency services. CAG also manages Seletar Airport (IATA: XSP, ICAO: WSSL) and through its subsidiary Changi Airports International, invests in and manages foreign airports.

Changi Airport is the world's fifth busiest airport for international traffic. It served a record 53.7 million passengers from around the globe in 2013. More than 350 retail stores and 120 F&B outlets are situated across three terminals to cater to passengers and visitors. With over 100 airlines providing connectivity to 280 cities worldwide, Changi Airport handles about 6,800 flights every week, or about one every 90 seconds.

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archana
***@mslgroup.com

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Source:Changi Airport
City/Town:Mumbai - Maharashtra - India
Industry:Tourism, Travel
Tags:Changi Airport
Shortcut:prlog.org/12334621
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