Differentiated and engaging social innovation is becoming the need of the hour and most brands are raising their game in agility and customer insight. Speaking about the initiative, ‘Anurag Rajpal, Director and CEO, American Swan explains “There has been a very unique thought process behind the American Swan Tweet Store which we believe would help us differentiate our brand to not just our social community on twitter, but also the digitally-connected youth. Online retail has seen a heavy overlap with social media owing to aggressive marketing and strong inclination towards social commerce. The industry can expect a larger portion of online retail from social commerce with India positioning itself as one of the fastest growing social network user base and also larger size of social groups. This insight has been the driving force behind the American Swan Tweet store which provides an engagement-led channel to build the brand as well as drive trials & purchase.”
While the tweet store will be promoted through the brand’s social channels, users will get to engage with the activity through a microsite www.astweet4fashion.com where the products are featured. Akin to any online store, each product has a ‘price tag’; except in this case the currency is tweets. Once users have earned enough ‘currency’
AMERICAN SWAN - THE BRAND
American Swan, a premium global online Fashion & Lifestyle brand, offers preppy fashion in a range of authentic smart Casuals. The brand combines classic, iconic 'Americana' style with a quintessential European Fashion: its refinement, tailoring & sensibility.
American Swan offers a distinctive range of Men’s and Women’s apparel, accessories, footwear, beauty & fragrance and home products. The styling is enduring, yet modern and chic, with an emphasis on sophistication, innovation and top quality. American Swan in the recent times has bagged awards in 5 different at the prestigious Asia Retail Congress 2014 being declared the ‘Retail launch site of the year'. The fashion brand has also been adjudged as the emerging E-Retailer of the Year at the recently held India Retail Congress Award 2014.
THE AMERICAN SWAN LIFESTYLE COMPANY
American Swan is a brand owned by The American Swan Lifestyle Company (TASLC), a dynamic fashion & apparel-led lifestyle company. American Swan is the first-ever global brand to offer such a large range of branded apparel & lifestyle products on an online platform, at the launch phase.
TASLC promoters, Four Cross Media (FCM) are a global digital conglomerate. They, in turn, are backed by Astro All Asia Networks, Plc, one of the region’s leading media companies. The aim of the company is to build an enterprise that is different in spirit, form and culture.