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Susan Bennett Marketing & Media, L.C. Logo

TOTI Media Welcomes Kyle Fisher as Director of Sales & Marketing


 
 
Kyle Fisher
Kyle Fisher
PRLog - Jun. 9, 2014 - FORT MYERS, Fla. -- TOTI Media, Inc., ("TOTI"), publishers of Times of the Islands, RSW Living, Bonita & Estero, and Gulf & Main Magazines, today announced the appointment of advertising veteran Kyle Fisher as  Director of Sales & Marketing.

Mr. Fisher will be responsible for all advertising operations at the magazine group’s four publications as well as all online marketing platforms. He will be based in Fort Myers and the Sanibel Island office.

"We are thrilled to have Kyle join our team," said Friedrich Jaeger, Chairman and Founder of TOTI.  "Kyle’s strong local relationships, depth of experience, and knowledge of print and digital media is a perfect fit for our expansion plans, and with our client-centric approach. His background and experience led him to working with some of the most visible and important companies in Southwest Florida and we expect his impact to be immediate and powerful for us, both in Lee and Collier counties."

Mr. Fisher brings more than 25 years of experience in sales management, product improvement, market analysis, client relations, negotiations, communications and customer satisfaction. He has worked with Fortune 500 and entrepreneurial companies as a proven performer who can build high-margin client relationships, and earned a reputation as the driving force behind record sales growth.

Immediately prior to joining TOTI, he worked for the Naples Daily News, for more than seven years marketing the newspaper’s multimedia product portfolio. Mr. Fisher moved to Lee County after several years at Scholastic Publishing in New York. He earned a Bachelor of Science degree in Business Administration from Fordham University in New York.

"I am delighted to become part of the TOTI team,” Mr. Fisher said. “The firm is unique in that it was founded 18 years ago by a successful media entrepreneur and is now led by a visionary and determined publisher, Daniela Jaeger.  The combination of these two inspiring individuals, coupled with and supported by great editorial and design teams, allows for unique opportunities that no other local media and publishing company can offer its clients."

Mr. Fisher lives in Fort Myers and enjoys reading, travel and physical fitness activities.

About TOTI Media

TOTI Media was founded in 1996 by Friedrich Jaeger with one publication – Times of the Islands – a glossy bi-monthly magazine focusing on the unique lifestyle of Sanibel and Captiva Islands. The company has grown to include three additional bi-monthly publications:  RSW Living, Bonita & Estero, and Gulf & Main with total circulation of 148,000.  All four publications capture the essence of coastal living by offering both original and shared content and are available on newsstands, by subscription, and online at http://www.totimedia.com.  Social media and mobile applications make the content accessible by phone, tablet or desktop wherever readers are.

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Source:TOTI Media
Location:Fort Myers - Florida - United States
Industry:Advertising, Media
Tags:Kyle Fisher, TOTI Media, Times of the Islands, RSW Living, Gulf & Main
Shortcut:prlog.org/12334364
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