In a layman’s language, web content syndication is a process where technology is used to push electronic marketing collaterals to various websites. Articles, power point presentations, videos, e-brochures, newsletters, whitepapers, podcasts, case studies, data sheets or a web page are various types of electronic marketing collaterals which can be used by businesses to attract users to their website.
It is imperative to understand about what sort of content goes out for which type of audience. There needs to be a strategy behind it for proper channel marketing. Content administrators at PartnerLocator.com fully control the amount and type of content that needs to be syndicated in partner or distributor websites. The vendors at PL get direct benefit of this digital marketing technique as the targeted users are exposed to the type of content they are looking for.
According to a team member in the Content Development department at PL, “Contents that we develop are unique, dynamic and fully customer driven. The content strategy at PL is different from what other companies in this industry follow. We keep ourselves as well as our website updated in real time so, you’ll find all the relevant contents at any particular time. For those people who like to know about the history, we always have a huge archive section to explore. “