Once produced, the series will consist of three DVDs to teach three levels of ability: Beginner/Novice, Intermediate and Advanced. The concept, developed by Heather Lawson, came about due to the lack of training products in the marketplace geared towards women in this predominately male oriented activity.
“Women flock to me and ask where I learned to ride the way that I do. It’s all about having confidence and that’s what I want to bring to the female motorcyclist. I’m developing an affordable product to give women the steps they need to drive their motorcycles in a safe and confident matter,” said Lawson. “Motorcycles aren’t just for men and I wanted to make my love of motorcycling a safer activity for women personally and ultimately for everyone on the road by developing a DVD series to give women a resource for them to feel comfortable.
The Kickstarter campaign will begin June 4 and run through July 4 with a fundraising goal of $5,000. The campaign includes many benefits to those who pledge, including copies of the DVD series once completed.
Lawson began driving motorcycles 13 years ago and is a huge advocate of training. Now as a certified Motorcycle Officer through MotoMark1 Basic Police Officer Motorcycle school she leads their Ladies only Maximum Control Level 1 and 2 courses. Her passion has evolved into helping other lady drivers become safe and confident in their motorcycle abilities.