Dinamalar.com Creates Online History; Records 19 Million Page Views in a Single Day

CHENNAI, India - June 6, 2014 - PRLog -- On 16^th May 2014, over 1.6 million and 1.8 million users accessed the website online and on mobile respectively, making Dinmalar.com the first online Tamil publication in the world to record such a massive increase in visitors.

An acknowledged leader in the online publication space, Dinamalar.com has constantly kept its users engaged with relevant and insightful reportage of events from across the globe. Hence it is no surprise that the publication should receive the maximum number of traffic on the day that the country’s new governing leaders where set to be announced.

Speaking about the huge traffic recorded on election results’ day, L. Adimoolam, Chief Marketing Officer Dinamalar.com stated, “We’ve always remained focused on ensuring that there is quick dissemination of information. People today are hard-pressed for time; hence expect prompt, real-time updates, which has over the years become our forte. In fact, we had expected to witness massive traffic on that day, because Dinamalar.com is where readers come when they are looking for updates of news and events as they happen”.

Over the years the publication has consistently retained its innovative streak to embrace new-age technology and emerging readership trends. Be it the introduction of its Android or iOS Apps that facilitated one-click access to current affairs, the yearly ‘no-downtime’ 10^th and 12^th exam results to the recent ‘Live’ election result updates, Dinamalar.com has continued to keep its readers informed 24x7.

“And certainly the 19 million page-views was not just overwhelming but also heartening as it proved that our publication is what readers turn to when they want true facts and instant updates”, L. Adimoolam further added.

From voter statistics to election news, the online publication’s special election broadcast included ‘live’ news coverage and poll insights, which had garnered a lot of interest among its audience. With the elections results just being announced and the whole nation awaiting the change in government, the publication has now turned its focus on providing its readers with the complete election story, which includes insightful statistics and covers the overall pulse of the nation.

Elaborating on its ongoing election focused coverage, the online Tamil publication’s Head - Marketing (New Media), Balasubramanian stated, “While there were 19 million page views on election results day, what was commendable was the fact that Dinamalar.com also recorded a large increase in the time spent by users on the website which was about 16 minutes per session. This is the first for any Tamil publication across the globe and we have seen a steady increase in NRI traffic. With a massive 3.59 million sessions recorded on a single day, it is obvious that the Tamil audience worldwide is looking for real-time election news and insights. Hence we felt the need to continue providing a comprehensive coverage of the elections, so that our readers receive instant news updates as events happen”.