AnteAGE by Cellese Getting Heard in Noisy Anti-aging Skincare Market

IRVINE, Calif. - June 6, 2014 - PRLog -- The anti-aging skincare market is noisy and crowded, with scores of companies hawking hundreds of products over the airwaves, internet and in print. So when two California physician-scientists, Dr. John Sanderson and Dr. George Taylor, started to develop “the world’s most advanced anti-aging skincare system”, they knew that rising above the din would be a challenge.

The fact that AnteAGE products incorporate the latest advances in human stem cell technology made their marketing tasks particularly daunting. Rather than selling the product solely by making claims about improvements in appearance, they knew they would have to become educators.

“From the outset, we were committed to educating our customers” explains Sanderson, the CEO of Cellese Corporation and a former medical director of Johnson and Johnson. “The words ‘stem cell’ were co-opted by marketers long ago to sell products that have little or nothing to do with human stem cells. Most consumers don’t have the background to distinguish good science from nonsense, especially the science of cellular biology.”

In part to correct the misconceptions and misinformation of the public regarding what stem cells are and what they can and cannot do, Sanderson and Taylor decided to become “truth tellers” through an internet blog, barefacedtruth.com, which was launched in November 2011. “Our larger mission”, explained Taylor, “was to act as investigative reporters, product reviewers, and watchdogs. The average consumer does not have the scientific background to discern when marketers are taking advantage of them. We wanted to even the playing field.” Barefacedtruth.com has since gained a loyal readership of almost 40,000 visitors a month. Sanderson and Taylor gained many of their first AnteAGE customers via internet blogs.

“There are a surprising number of beauty blogs that have very knowledgeable and sophisticated participants around the world,” explains Sanderson, who became a regular participant and scientific resource to several blogs prior to the launch of AnteAGE in spring 2012. “Many of these women became early adopters of AnteAGE and continue to buy regularly.” Some provided Cellese with photos of skin improvements they experienced using AnteAGE, along with testimonials and releases so that their stories could be used in Cellese marketing materials.

More recently, Sanderson and Taylor have had success in their educational outreach efforts using tradeshow lectures and magazine articles. An article describing the use of human stem cell technology in skincare products was recently published in Les Nouvelles Esthétiques and Spa magazine and another is scheduled for an upcoming issue of Dermascope. Both are trade magazines to the esthetician and medi-spa industries.

In April, Sanderson and Taylor presented a lecture on the use of human stem cell derived bio-signals in skincare products to the San Francisco meeting of the Society of Plastic Surgical Skin Care Specialists. They will present the same lecture later this month in Orlando, Florida at a meeting of the American Academy of Anti-aging Medicine,

Early adopters appear convinced AnteAGE products are superior. Genie Valen, Director of Sterling Aesthetics in Santa Fe, New Mexico claims AnteAGE is now her “most valuable take home product”, recommending it for clients undergoing micro-needling, laser or chemical peel resurfacing. Lina Jacobson of Essential Skincare in Boise, Idaho tells a similar story. “Women will not re-purchase products if they don't see any difference. I've experienced 100% re-purchase, that's a record.”

Allen Howes, the president of Lasering USA now includes AnteAGE MD as part of the company’s recommended pre and post fractional CO2 laser resurfacing protocol. “Downtime is reduced by as much as 40% with much less edema and erythema. We tested 20 products over the past five years, trying to find something that shortened and improved the post-treatment course. We never found such a product until now.”

Cellese Regenerative Therapeutics, the maker of AnteAGE products, has its headquarters in Irvine, California.

For more information on Cellese and AnteAGE products, please visit http://www.anteage.com (http://anteage.com)