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The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators


 
 
The Innovator's DNA
PRLog - June 6, 2014 - Business Book Summary of The Innovator’s DNA

In The Innovator’s DNA, Jeff Dyer, Hal Gregersen, and Clayton M. Christensen provide a blueprint for generating the types of ideas that can transform a company and keep it on the cutting edge. The authors reject the theory that some people, such as Apple’s Steve Jobs and Amazon’s Jeff Bezos, are just born innovators while everyone else is hopelessly uncreative and unprogressive. Instead, the authors explain how many well-known innovators generate their ideas, a process that involves five key skills that can be learned by almost anyone who is willing to think differently. After identifying these skills, the authors explain how the major innovative leaders and companies implement these skills in everyday business environments through three methods: people, processes, and philosophies.

In today’s competitive business environment, individuals and companies need a system for generating new product and service ideas. The Innovator’s DNA reveals that continuous innovation is possible and can be developed by individuals and organizations that are willing to embrace five discovery skills:

1.       Associating: Making connections between seemingly unconnected objects, services, and data. These types of associations cross geography, professions, disciplines, and other types of borders to ask, “What if we combined this with that?”

2.       Questioning: Asking the right questions, such as “Who is the target audience?” “What do they want?” and “What is known about them?”

3.       Observing: Not underestimating the importance of observation in generating creative ideas. Innovators must be willing to explore new environments, including new countries, different companies, and unusual conferences, in order to practice their observation skills.

4.       Networking: Reaching out to business contacts in order to learn new, surprising things, gain new perspectives, and test ideas. Innovators must target people who are not like them, including both experts and non-experts of diverse backgrounds.

5.       Experimenting: Exploring different types of experimentation, including trying out new experiences; taking apart products, processes, and ideas; and testing ideas through pilots and prototypes.

In addition to a 7-10 page summary of the book, each Business Book Summary includes a Key Concepts section that outlines the main points of the book, an About the Author section that informs readers of the author’s background as well as their additional written works, and a Features of the Book Section that explains the special features found within the book.

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