XYIENCE Partners With Europa to Broaden Its Sports Nutrition and Energy Drink Distribution

LAS VEGAS - June 9, 2014 - PRLog -- XYIENCE (http://www.xyience.com/)®, a leading sports nutrition brand and maker of Xenergy, the official energy drink of the UFC^®,announces that it has entered into an agreement with Europa Sports Products to distribute the brand’s products to independent and chain health clubs, gyms and nutrition retailers, among others. The relationship offers XYIENCE access to more than 5,000 health clubs and over 50 major retail chains nationwide, in addition to a range of independent stores and UFC Gym® locations.

“Europa has a tremendous presence when it comes to distributing to, and positioning product within independent health chains across the nation,” said Tom Gourley, XYIENCE’s national supplement manager. “We are excited that this relationship provides XYIENCE with the means to meet product delivery demands beyond our current distribution, as well as the potential for favorable retail space and sales growth.”

Europa Sports Products will feature a mix of popular XYIENCE branded supplements, Xenergy energy drinks, lemonade, tea and hydration SKUs in its quarterly catalog, including Xenergy Cherry Lime, Frostberry and Mango Guava as well as Xenergy + Raspberry Lemonade, Raspberry Acai Tea and Xenergy + Hydration Tropical Punch. Xenergy was the first energy drink to offer a tasty, zero-calorie, sugar-free alternative to traditional energy drinks, which appeals to health-conscious adults.

The leading sports nutrition distributor will also offer XYIENCE Advance Protein Complex, Pre-Workout Booster, Thermogenic Fat Burner and XNGF™ Natural Growth Factor to its client base. The Pre-Workout Booster and Thermogenic Fat Burner, which have milder stimulants than many competitors’ products, have helped grow XYIENCE’s female supplement business, and the entire line scores high marks on taste.

Gourley adds that “XYIENCE supports its brand with a range of marketing initiatives, including the new XYIENCE Power to Win Team of athlete ambassadors, ad campaign and social media aimed at reaching fitness-minded individuals, which should appeal to potential customers in the health club and nutrition industries.”