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Follow on Google News | Creating an Advanced Training CurriculumPerformance Development Group (PDG) co-presents with Biogen Idec at the Society for Pharmaceutical and Biotech Trainers (SPBT) Annual Conference in Grapevine Texas on June 10.
Participants will learn to: · Promote the effectiveness and impact of an advanced training curriculum design and development model · Identify the drivers for enabling a successful advanced training curriculum · Identify how a patient-centric selling model can build more effective relationships with health care providers Biogen Idec has successfully helped Multiple Sclerosis (MS) patients manage their disease for years. To capitalize on that success, the organization benchmarked its best sales reps to evaluate how optimal behaviors can be adopted by those who work directly with health care providers. The result was the Advanced Training Curriculum to meet the following challenges for rep training: · Make it a WOW factor · Get away from “me too” and make it unique · Must be motivational and engaging · Centers on retaining top talent · Supplements current rewards system This curriculum leveraged the Patient-Centric Model, a relationship- PDG is a global leader in providing workforce transformation solutions which build value for their clients by aligning workforce performance with corporate strategy. They work with their clients to create the strategy, develop the solutions and provide a scalable implementation capability to drive bottom line results through improved workforce performance. Privately held since 2002 and headquartered in Malvern, PA. PDG offers a comprehensive suite of products and services that support the entire workforce transformation lifecycle. To learn more about PDG go to www.performdev.com or call 610.854.4400. End
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