PRLog - June 26, 2014 - IRVINE, Calif. -- Contactability VP of Marketing and Business Development, Michael Orefice announced that the Leads Council has published his article, “the Demise of Data Leads.” The article is available for free on the LeadsCon Website.
The article was written to promote and encourage all internet lead companies to focus on quality and value added services that help businesses improve the ROI of the leads they are buying. The article recommends that internet lead companies look for partnerships with companies that provides these services so as to not distract from their effort to focus on lead quality.
“Lead quality is critical in the online space. Google would not be the number one search engine in the world if it didn’t do a good job, people continue to use it because of reliable results,” said Orefice, “high quality leads, with the addition of services that help businesses connect with the lead and nurture it, are essential to the long term success and viability of the data lead industry.”
The article is the first in a series of articles that will be published by the Leads Council in partnership with Contactability. The article is intended to encourage debate and discussion within the internet leads ecosystem and foster internal change within the industry.
“We support a strong vibrant online lead industry,” said Michael Ferree, LeadsCouncil Director, “we encourage a strong active community between partners and competitors alike. The online leads industry is still in its infancy and we hope that by focusing on quality, it will continue to thrive for many more years.”
The Leads Council is an independent association, whose members are companies in the online lead generation space from buyers to sellers, technology solution providers and investment professionals. All members are united in a common goal of promoting best practices and fostering trust regardless of vertical. To obtain a copy of the article, go to http://www.leadscon.com/
Contactability provides a variety of products and services in the online lead generation space. The products include a cloud-based CRM, internet lead warm transfer service, online lead generation and lead generating websites for small businesses. To learn more about Contactability, go to http://contactability.com or call 877-323-7750.