“Individual wealth is a relatively new concept in China,” says trends expert Daniel Levine. “Most of the money there is first-generation, and there is no codified way of expressing how rich one happens to be. Therefore, there is a huge surge of ways of expressing the size of one’s bank account.”
Material expression of wealth is becoming increasingly common throughout China. American luxury car brands, like Cadillac, are selling very well in major Chinese cities. Major designer labels, like Gucci, Armani, and others are in high demand. In fact, the demand for Italian fashion is so high, Chinese designers are implanting themselves in Italy to generate more business. High-tech gadgets like the iPhone are sought-after, so much so, that stickers can be purchased to make phones look like better models. In fact, forgery of high-end brands is a common practice across many platforms.
Even plastic surgery is a big deal in China. Teenage girls have been getting facelifts to upgrade their looks for big events.
“The flood of capital into the Chinese public has a whole generation of nouveau rich looking for ways of expressing it,” says public speaker Daniel Levine. “This trend is fascinating to watch. It’s hundreds of years of poverty washed away in a matter of a decade, and that’s having a massive impact on culture, society, and the way people present themselves.”
About Daniel Levine
Daniel is a trends expert and keynote speaker who works with top brands and major conventions to help emphasize the importance of consumer trends and the impact it has on sales. Learn more at http://DanielLevine.com
Contact: Jeff Parrotte, Jeffrey.parrotte@