If your restaurant happens to be the one that Dads love, you have won half the battle. However, even if your restaurant is not, there is still a way to attract them. How?
We at Affluence PR suggest that restaurateurs like you to be creative and think about what you yourself will appreciate when celebrating a special occasion like this with your family. In this way, you will be able to come up with something new and original, which appeals to the customers’ palette at the same time. This also takes the guessing work out of planning something special for the special man in the family.
Knowing what your customers want and like is a good direction to align your public relations campaign to. A very good example is Lego doing the rare thing when it took a consumer behaviour of people making YouTube videos based on Lego bricks storyline as the main inspiration behind their Father’s Day video.
Opening a restaurant is not just about providing good food and cosy ambience for diners, but also about being able to continue having the simple desire to come up with the new and original to keep these diners coming back for more. There may be an inbuilt reluctance to do what seems too obvious. But why not try out something that customers would like to see, such as a pre-fixed menu to save them the hassle of thinking what to order?
PR for a restaurant is an essential part of marketing and it is all about the restaurant’s image. If the restaurant can portray itself as one that knows its customers and their needs well enough, it can keep customers coming back even when it is not a special occasion. This is especially important in Singapore, where Singaporeans love good food and there are so many restaurants here.
Affluence PR is an expert at running Public Relations campaigns for upscale retail establishments in Asia and has amassed wide media contacts over our many years of experience. As such, restaurateurs like you are able to leverage on our network when we do public relations for you.
This is the power of extended marketing. At Affluence PR, we aim to help restaurants build their awareness and get customers to your restaurant through the extended marketing work we do.
Contact Affluence Public Relations, the experts in Public Relation services in Singapore and raise your restaurant awareness today.
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