The webinar series is free and will kick off on June 11 at 11:30 a.m. Eastern time with a 30 minute session titled "Seven Surefire Ways to Add Customers.” Remaining sessions will also be concise and to the point. Interested participants may register for the webinar now and will receive information for joining the webinar.
"This new series helps software and services firms understand specific tactics for growing revenue, and the reasons behind them," said Hinckley. "Each of the webinars will identify different approaches and look at very specific sales and marketing actions with relevant examples of driving revenue growth."
“Companies often lose new customers because of factors like poor targeting, weak value propositions and proposals that are not aligned with customer values. "We've worked with hundreds of companies including top performers,"
In delivering shareholder value, companies address multiple areas, but revenue growth accounts for more than half of that value growth, more than cost reduction, multiple expansion, and free cash flow improvement combined. The webinar series highlights positive revenue growth topics, with each session based on an Executive Briefing prepared by Hinckley and Torrence. The sessions will offer an in-depth look on a series of metrics designed to both deepen and extend the business core, and begin to increase sales performance based on solid metrics and proven tactics.
The first five webinars deal with the Revenue Equation® and specific metrics relating to deepening the core business. During these seminars, attendees will learn about new tools for adding new customers and retaining existing ones, increasing share of customer spend, pricing efficiently, and optimizing the productivity of the sales and marketing department. The final briefing will focus on extending the business core by entering into new markets, adding new products/services, leveraging new channels, and entering new geographies.
About Blue Ridge Partners
Blue Ridge Partners is a management consulting firm exclusively focused on helping companies accelerate profitable revenue growth. The firm works with Fortune 500, upper middle market companies and private equity firm portfolio companies to enhance their strategic understanding of markets and customers and to improve their execution in sales and marketing organizations. For more information, visit www.blueridgepartners.com.