This change also helps to accurately convey the founding vision for the company, primarily to establish JMX as a leader in the niche internet retail market.
Jim Miller, CEO and founder of the newly-designated JMX Brands, says:
“Effectively, we are leveraging the phenomenal success and outstanding reputation of the DutchCrafters brand to showcase our other, equally solid brands. The name “JMX Brands” more successfully communicates that all of our stores, all brands under the JMX umbrella, come from the same, high-quality, customer-oriented parent.”
With the name change comes an entirely new logo to replace the original black-and-white emblem. This new logo features the signature DutchCrafters colors, but adds green, yellow and an all-encompassing circle to further enforce the company’s strategic placement as an umbrella organization.
Additionally, JMX Brands is unveiling a new website to exhibit the company’s commitment to the developments within the organization and to the future of the company. JMXBrands.com is a sleek, interactive site that highlights not only the business’s family of stores and various corporate achievements, but also its commitment to the health and well-being of the local community, the environment, and especially the JMX Brands’ employees.
“The best way to signal forward thinking within the company is to take a few steps forward on the outside,” Miller says.
ABOUT JMX BRANDS
JMX Brands is a specialty internet retailer, selling over 10,000 different products on a variety of websites, including DutchCrafters.com – the largest internet retailer of Amish furniture in the world. JMX Brands continues to set the standard for modern ecommerce with an A+ Rating from the Better Business Bureau, and consistent annual ranking by industry leaders, such as the Internet Retailer 2nd 500 and the Inc 5000.