PRLog - May 30, 2014 - SAVANNAH, Ga. -- Advertising your bridal business is crucial to its success and with so many choices out there, deciding which one is worth your money can be a challenge. The KNOT is recognized by the industry and brides as the branded source for excellent wedding vendors. The KNOT is known for predicting wedding trends and being truly innovative in all media — from social media to the web and mobile, to magazines and books, television and video. The KNOT also offers vendor events and opportunities to network with other professionals, along with sales and technical support. There are even Webinars on Social Networking Tips, as well as tips to increase website traffic. The Knot is also the online wedding world's No. 1 source for local business recommendations.
Destination Wedding Designers, Florists, Rentals & Decor in Savannah, GA.
Coastal Creative Events is a Destination Wedding Planning & Event Design Firm. Our company is very different than the common “wedding planner” platform. We are not just facilitators that make vendor recommendations. With a dedicated team of wedding professionals, including a florist, carpenters, officiant, rental and décor showroom and trained event designer on staff, our boutique design studio professionals offer an inclusive design approach rarely seen in our market. We are passionate about weddings and strive to creatively integrate the style of each and every couple into a one of a kind wedding or event.
There were many steps I took in order to build my business. Our team is so passionate and determined to make Coastal Creative Events a pioneer in the budding “Full Service Design” niche of the wedding industry, I knew we needed to align ourselves with the most trusted and well-known brand in the market. We needed a strong and public platform to show brides why our design firm is different from other traditional wedding planning companies.
The KNOT conveniently equipped us with all the right tools, which include a proven multi-level ad platform to move forward. We utilize premier level advertising services with the KNOT like Banner Ads, Print magazine editorial, as well as our main focus, our Web based internet profile Featured on the KNOT & Wedding Channel. Our most productive online tool is the Reviews Collector. Real client reviews influence who brides will do business with because they enable clients to publicly share their experiences (positive or negative) for others to see… literally millions of potential brides. We ask every one of our brides to leave a review, We go above and beyond for our clients and this in turn instills a desire to thank us in some way= REVIEWS. Real review feedback gives potential customers an honest idea of what they can expect from our company. With so many local products and services to choose from, brides will research before doing business with a company-- and there is one group of critics they trust the most: other brides. The KNOT review collector is a powerful tool in our plan for online success.
Our return on investment for advertisement is centered on how we are promoted and how much exposure we receive. Like in any marketing campaign, having a plan of action and implementing it is our number one priority. We are so lucky to work with the best, knowledgeable support personnel who can effectively direct our advertisement dollars to gain the best results. Jessica Smith & Mandy Lukowski have been an inspiring, supportive and integral part of our successful marketing team at the Knot.
Our experience with the Knot has broadened our client base, solidified our brand and introduced our unique Full service strategy to a strong bridal customer base. This cooperative relationship has helped us to contribute to making our bride’s special days memorable, unique and ultimately, a collective success for everyone!
-Stacey Marie Stevenson
Coastal Creative Events