Karen Sutherlin, President of CertifiedCar.com, the authority in the CPO arena added, “Manufacturer Certified Pre-Owned used cars offer a smarter option to many consumers who are either in the new car or used car market.” All the assurances of a new car and the ability to save thousands of dollars on the initial purchase prove to be a smarter decision for many consumers. Certified Pre-Owned used cars come with thorough safety inspections and extended warranty coverage giving consumers that much needed peace of mind.
Sutherlin also noted that in our current market, we have not scratched the surface of the CPO brand. In the next 5 years, she is a proponent and firm believer that CPO sales will rival 1:1 regular used car sales. Sutherlin stated "to get to this point, the major focus will be on educating consumers on the benefits of owning a Certified Pre-Owned used car".
CertifiedCars.com, the authority on Certified Pre-Owned cars, has allocated a large budget to optimize consumer brand awareness of the CPO brand, which entails helping consumers understand the substantial benefits of purchasing a Manufacturer CPO.