All combined, these resources create an electronic marketing “funnel system” into which target consumers are drawn, and through which they are educated on a variety of timely financial topics by the host advisor.
“There is a science behind these marketing funnels,” said Advisors’ Academy Director of Marketing Michelle O’Halloran, who spearheaded the project. “They are used by the top financial publishers and direct marketers around the world. What’s more, they’re perfect for Advisors’ Academy because they incorporate the company’s most important and proven marketing philosophies:
Advisors’ Academy is working with their top agents to create customized websites at no cost to them. Each top agent is entitled to a marketing package worth some $30,000 that includes the website, pre-scripted videos, articles, emails and ongoing content designed to move prospects through the marketing funnel and nurture new leads.
“A lot of guys out there are doing things with websites and video but it’s all pretty scattershot and unscientific,”
About Advisors’ Academy
David J. Scranton (CLU, ChFC, CFP®, CFA, MSFS) founded Advisors’ Academy in 2007 with a vision to build an innovative Independent Field Marketing Organization (FMO/IMO) that would teach other highly successful, motivated advisors how to achieve even higher levels of success while always putting the interests of their clients first.
Through ongoing personal coaching and training in a variety of novel, market-proven systems, and turnkey tools that encompass every aspect of the business, hundreds of elite advisors across the country are now sharing in the realization of Scranton’s vision.
In addition to running Advisors’ Academy, David J. Scranton is one of America’s most respected and successful independent financial advisors in his own right, and author of the acclaimed book, Stop the Financial Insanity; How to Keep Wall Street’s Cancer from Spreading to Your Portfolio.