They're focusing on the addition of helpful, informative content that will make visitors to their site more knowledgeable about the trade. The blog covers topics ranging from instructional lists on how to find the most trustworthy contractors, to feature articles about the various types of roofing materials homeowners can use. The blog even offers great tips and tricks for those looking to do their roofing themselves.
Most roofing company websites don't have blogs, and if they do, these pages tend to only feature promotional content that is of little instructional use to visitors, let alone potential clients. Seeing this trend, DVR Roofing decided to strictly post valuable content regarding the roofing industry so that their web visitors -- whether they choose to do business with DVR Roofing or not -- can walk away more knowledgable.
By offering visitors better information about hiring roofing contractors, along with helpful DIY tips and tricks, DVR Roofing will likely increase its blog readership. This will, in turn, generate a strong word of mouth buzz, which will improve DVR Roofing's reputation.
The revamped blog has already premiered its new format, and so far has been warmly received. Since its debut, users have been responding strongly to the helpful content being posted, and they seem to appreciate all of the help that DVR Roofing is providing to the community.
DVR Roofing's owner, Dymitri, says that, "By posting more information on our blog that our visitors can benefit from, we are offering a higher level of service not just to customers, but to the community in general. We are happy to be helping to ensure that Torontonians have safe and well maintained roofs."