How to Unleash Creativity and Innovation

By: EBSCO
 
May 30, 2014 - PRLog -- Business Book Summary of Unleashing Creativity and Innovation

EBSCO Publishing has just released a new book summary. Despite the fact that creativity and innovation are essential to both career advancement and organizational success, few professionals understand how to unleash their natural creative potential. In Unleashing Creativity and Innovation, Madan Birla demonstrates that everything professionals need to know about unlocking creativity and innovation can be learned from lessons in nature. Combining his 22 years of experience at FedEx with insights from the natural world, Birla provides valuable advice on how to cultivate creative ideas and innovations to land promotions, add value to management, and sustain a business’s growth in today’s competitive market.

Madan Birla offers readers the following advice:

·   Ask “what if?” By consistently posing the question, “What if?” people can generate the kind of creative ideas that lead to groundbreaking innovations.

·    Fulfill the four requirements of the creative thinking process. In order for a mind to be creative, it must have access to a wide knowledge base, imagination, nominal stress, and time.

·    Learn from nature. The basic principles of nature are a guide for all living systems, from trees to humans to businesses.

·  Lead a culture of innovation. Leaders can cultivate an innovative environment by encouraging others to share their ideas, accept the ideas of others, and work together to implement them.

·   Engage others in the innovation process. Leaders can engage team members in the innovation process by recognizing and tapping into their individual strengths and promoting diversity of thought.

·     Recognize that everyone has the capacity for creativity. Trust the mind’s ability to generate creative ideas and empower it by providing as much knowledge as possible.

In addition to a 7-10 page summary of the book, each Business Book Summary includes a Key Concepts section that outlines the main points of the book, an About the Author section that informs readers of the author’s background as well as their additional written works, and a Features of the Book Section that explains the special features found within the book.

For busy professionals, Business Book Summaries from EBSCO provide an easy, quick way to stay on top of the best business books in the market. With many titles available in audio format, it becomes even easier to obtain the helpful information available in these top business titles.

For more information and to get free samples of Business Book Summaries, please visit www.bizsum.com.
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Source:EBSCO
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