College of Business Administration faculty member Ellen Daniels said this is quite an accomplishment. “We compete against highly regarded programs at Ohio University, the University of Toledo and Bowling Green State University,”
This is less than a year after the Professional Sales Certificate was first offered in fall 2013 through the Marketing and Entrepreneurship Department. It requires that students take an additional 15 credits, including three for a professional sales internship. Daniels said she knows that the certificate will give students an edge in the field of sales or any career in marketing.
“The job market is highly competitive for graduates, and the Professional Sales Certificate offers students the opportunity to not only learn professional selling skills, but it also differentiates them from other job seekers,” said Daniels. “One of the great selling points is that this certificate can enhance the resumes of all KSU majors as selling skills are becoming increasingly important to employers.”
According to the SEF, approximately 50 percent of all graduates with a business degree will enter the workforce in a sales-oriented role. Students with a sales education move up 50 percent faster and turnover 30 percent less than their non-sales educated peers.
Sally Stevens, executive director of the SEF, noted that companies have an increased focus on partnering with university sales programs. “With a proven track record for producing top sales talent, the future of university sales education is brighter than ever,” she said.
Daniels said she hopes to see the program continue to grow as the need for professional salespeople continues to grow. “Because this program is valuable to all majors, we hope that students will take advantage of these courses,” she said. “There are many aspects of selling that we may be able to offer in the future to help our students perform better in the marketplace.”
Four students graduated with their Professional Sales Certificates in spring 2014. Those students were fashion merchandising majors Sharea Elkins and Autumn Richards; business management major Steven Lopez and marketing major Kenneth Rundo.
“Our first certificate graduate had a medical sales job before he graduated in December and has informed me he is doing very well,” said Daniels. “I fully expect all four to find professional jobs that will utilize their sales skills in whatever career they choose.”