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The secret of the "smart application" and the "big money" in food industry

Retailers can easily engage their customers by using cooking smart applications.

May 29, 2014 - PRLog -- Recently it was published that the giant retail chain Walmart acquired an apps developer firm specialized in recipes and cooking. This public move raised the question about the business potential Walmart finds in this strategic move.

The food applications area gains a global momentum. This is a really hot trend sweeping millions of food lovers around the globe. Famous chefs conduct cooking training via applications, food TV programs and channels develop recipe books for viewers and Internet users, and food chains and supermarkets offer their customers assistance in buying the ingredients for their favorite recipes by offering them user-friendly applications. In parallel, the traditional publications of recipe books flourish following the trend of documenting family and national recipes. More and more people are documenting recipes of close gifted cook relative, while spending quite a sum of money from their own pockets.

Another trend is the return to the basic values, such as nostalgic family meals (take a look on the campaign of Tyson Foods). In the dynamic and technological western world, where people find their selves isolated and accompanied with electronic gadgets, the return to past values, to a family tradition and the great smell of home cooking turn to be more and more an ideal of so many of us. We talk about nostalgia and longing where the mental dimension plays a central role.

So there is a real motivation here, which exists not only to fulfill a practical goal, but to emphasize a basic human need to be part of, to belong and to engage in things which benefit individuals and groups.

Where motivation exists one can find also a business potential. Companies can reach large audience, interested in their products, and increase their market share as well as sales results by providing real value for their customers. In this case, we address to the value provided by applications for cooking lovers and for home cooks. This means we can enjoy purchasing inexpensive (or even free) application, very easy to use, providing lots of information for various tastes, schools and traditions, enabling upload of personal content, sharing with others, ranking recipes and creating mutual interest (a real community) connected by the love for good food.

Talk2Chef application enables smartphone and tablet users to cook easily and with full access to chef recipes in their home kitchen, without the need of touch, independent of language or accent and based on voice interface.
All you're required to do is to answer by YES or NO: this is all you need to succeed cooking every recipe whenever you want.

Talk2Chef application is planned to be launched on several most famous global food blogs, with tens of thousands followers. Only blog followers can receive the first recipe package without charge. Other packages will require payment.

Here is the opportunity of food companies to join the expected success – they can offer food lovers special packages, which will increase sales of specific brands. The company can reach quickly and easily a committed and willing to buy audience, who needs these ingredients for the application recipes.

We suggest you following the news about Talk2Chef that will be coming soon!

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Industry:Food, Retail
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