Two of the six awards were named superior. One award for radio advertising for Centra Senior Care was a 60 second radio spot that zeroed in on the rehab service of neuropathy treatments. Another superior award recognized Centra’s Nursing Annual Report, an internal publication that showcased a year of nursing achievements.
Four other awards recognized outdoor advertising for Centra Senior Care, a multi-media ad campaign for Centra Occupational and Physical Therapy, a public relations event marketing program for Centra Senior Care and a print advertising campaign for Centra Nurse Recruitment.
“We were extremely honored to receive six awards,” said Nancy Bono, agency partner at MPI. “This kind of success comes from great client and agency relationships, and we congratulate our clients at Centra for their commitment to strategic and creative excellence.”
In recent months MPI has steadily grown in the Virginia market and has responded with the hiring of Betty Zaring as Director of Account Service to manage increasing business. Partner Sal Conino says the company’s approach to its work leads to long associations.
“One of our goals is to be partners with our clients rather than vendors,” said Conino. “And that’s how we approach all of our business. The work behind these awards reflects a partnership, and we were pleased to see Centra recognized.”
The Measure of Excellence Award recognizes outstanding achievements in healthcare marketing, public relations, communications and community relations.
About Media Partners, Inc.
Founded in 2000, MPI is a media marketing agency that has experienced strong growth in recent years, with key account wins and deepened, long-term client relationships. The agency has established itself as a formidable player in the region with strong capabilities in healthcare, education, retail, and media—specifically offering marketing support to a number of broadcast outlets in North Carolina, Virginia and Tennessee. It blends the best of boutique and full-service agencies by offering clients a partnership of creative design and integrated thinking at every turn. With talent and expertise from senior partners, MPI is a media company that understands marketing. To learn more about MPI and mindfulmediamarketing, visit http://www.mediapartners-